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MAGAZINE
We are thrilled to present the first edition of our magazine dedicated to travel experiences and transcendent themes! Get ready to immerse yourself in a world of adventures, reflections, and discoveries. Grab your favorite drink, settle into your cozy corner, and enjoy exploring our inspiring stories, travel tips, and profound articles on life and spirituality. Each page is filled with surprises and insights that invite you to reflect.
Happy journeying through the pages, and may each reading inspire you to create and explore <3!
Conversations flow, questions arise, and each answer leads you to new curiosities. By choosing this experience, you’re not just diving into a story; you’re joining a community that invites you to look beyond the obvious. Welcome to this exciting journey where you are the protagonist! Imagine stepping into a place brimming with curiosity, where you're not alone. Around you are people just like you, ready to explore and discover. Here, every story connects with yours, and you join an exclusive group that doesn’t settle for the easy answers.
FOUNDER STORY
Since 2023, the founders of YIA have been working to make a shared dream come true—one that has brought them great joy as well as long hours of hard work.
In this interview, we wanted to get to know them a little better and share with you the vision they have as a team for creating this community centered on personal growth, shared interests, and fashion.
When I first heard about YIA and listened to them speak with so much passion and love for what they want to inspire, I thought of sharing it with you—those who will be part of this community, which I am creatively and communicatively involved in.
Nayia has always loved designing and being creative. Once, she even took the curtains from her house to make a dress; she told her dad, and of course, he got upset. Recently, we had a conversation where we noticed a general shift in social paradigms—people are now more willing to discuss and challenge societal norms. I must say Nayia has always had something special about her; she was a very creative child.
Before YIA came to life, she worked on smaller projects for individuals or companies, creating custom clothing pieces. Eventually, a friend approached them and said, "Hey, I can offer you a partnership and help create a brand to sell—are you interested?" At that point, they didn’t really have anything to sell yet. But Nayia and Doug wouldn’t be Nayia and Doug if they didn’t immediately come up with an idea. So they decided to create this brand, aspiring to become a voice and a hub for interconnection, embracing a deeper and more authentic understanding of our own spirituality.
And most importantly, they want every step they take to honor this movement of freeing everyone from the transcendental representations that still persist in society, while also being able to explain these benefits. We believe it’s crucial to empower people to connect with their true essence.
The first thing we asked them was the inspiration behind the name. Douglas told us that
YIA could be an acronym, a coined word, or even have cultural or personal significance.
YIA seeks to inspire freedom, authenticity, and creative impulse; it's the idea of a journey or personal growth. "Yes, I am" means you are something or you're doing something.
Meanwhile, Carin shared that
the name YIA could be an acronym, a coined word, or even have cultural or personal significance.
YIA seeks to inspire freedom, authenticity, and creative impulse; it's the idea of a journey or personal growth.
"Yes, I am" means you are something or you're doing something. Through YIA, we want to encourage people to be proud of who they are, to fully assert themselves in what they love and what they do.
Our designs are conceived as visual messages. Even though the style remains streetwear and rather minimalist, each piece reflects a single idea: believe in yourself, overcome your fears, and dare to be different. We want each garment to serve as a reminder or a boost for the wearer. There isn't necessarily an ultra-personal story behind each design, but there is always a clear intention of transmission and connection. YIA's philosophy is based on the idea of doing what you love with meaning, and transforming that into impact. We talk about “transcendent conversations”: those moments when, through creation, art, or simply self-expression, we touch something greater. We want YIA to be more than a brand—a movement, a way of thinking, a lifestyle.
Our designs blend streetwear and minimalism. The idea is to create accessible, stylish pieces with a strong message. We create clothes that people can wear every day, while conveying a message that uplifts them. We focus on simplicity in the visuals but power in the meaning. A story that is just beginning—one you’ll be hearing a lot more about soon.
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